Disney vs. YouTube & Nielsen’s New Math
Julia Alexander joins John to discuss how Nielsen’s new out-of-home viewership data is reshaping Saturday night sports programming, and what it means for the leagues and networks chasing live audiences. They also dig into the YouTube TV–Disney standoff—pitting Disney’s content library against YouTube’s deep pockets—and explore YouTube’s broader sports ambitions, from user-generated highlights to international scale.
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Julia Alexander joins John to discuss how Nielsen’s new out-of-home viewership data is reshaping Saturday night sports programming, and what it means for the leagues and networks chasing live audiences. They also dig into the YouTube TV–Disney standoff—pitting Disney’s content library against YouTube’s deep pockets—and explore YouTube’s broader sports ambitions, from user-generated highlights to international scale.
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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