Why Attention is the Most Valuable Asset in Digital Marketing
Today's podcast is a keynote I gave in London back in 2018. We discuss many things, but the overall gist is: content is KEY to brand growth, and your job to move with the attention. I talk about minimizing friction for your consumer and finding your strong suit as a creator. I also share my thoughts on the importance of thinking of yourself as a media company. Even though this keynote is a few years old, the core message here is still incredibly relevant. Towards the end, I dive into a Q&A where we discuss the impact your parents have on you, not being afraid to go for it, and bringing value to your audience. I hope you enjoy the episode:)
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Today's podcast is a keynote I gave in London back in 2018. We discuss many things, but the overall gist is: content is KEY to brand growth, and your job to move with the attention. I talk about minimizing friction for your consumer and finding your strong suit as a creator. I also share my thoughts on the importance of thinking of yourself as a media company. Even though this keynote is a few years old, the core message here is still incredibly relevant. Towards the end, I dive into a Q&A where we discuss the impact your parents have on you, not being afraid to go for it, and bringing value to your audience. I hope you enjoy the episode:)
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