How Peloton Beat Soul Cycle | Ep. #1169
Marketing School - Digital Marketing and Online Marketing Tips
In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why exactly Peloton is such a compelling exercise tool!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How Peloton Beat SoulCycle.
- [00:32] What Peloton and SoulCycle are respectively and their different business models.
- [01:13] What SoulCycle sold to Equinox for and Peloton’s $8 billion evaluation.
- [01:31] Why we say Peloton is winning: home convenience, cheaper and product experience.
- [02:06] Competing with friends from all over as one of the best things about Peloton.
- [02:43] How Peloton’s gamified approach gets your competitive juices going.
- [03:17] The usefulness of the dashboard on which you can measure your performance.
- [04:06] How Peloton compels you to pay your monthly subscription and why they’re sticky.
- [05:24] That’s it for today!
- [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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