Breakfast Battle: The Cereal Industry vs MAHA

The Journal.

The Trump administration’s “Make America Healthy Again” agenda has shaken big food companies already reeling from shifting consumer preferences. Cereal giant WK Kellogg, already struggling as Americans move away from cereal, is at the center of many MAHA attacks. WSJ’s Jesse Newman reports on Kellogg's journey from American icon to MAHA target. Allison Pohle hosts. 


Further Listening:

The FDA Boss on the Agency’s MAHA Makeover

Why Coke Isn’t Getting Rid of High-Fructose Corn Syrup


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Learn more about your ad choices. Visit megaphone.fm/adchoices

More description

The Trump administration’s “Make America Healthy Again” agenda has shaken big food companies already reeling from shifting consumer preferences. Cereal giant WK Kellogg, already struggling as Americans move away from cereal, is at the center of many MAHA attacks. WSJ’s Jesse Newman reports on Kellogg's journey from American icon to MAHA target. Allison Pohle hosts. 


Further Listening:

The FDA Boss on the Agency’s MAHA Makeover

Why Coke Isn’t Getting Rid of High-Fructose Corn Syrup


Sign up for WSJ’s free What’s News newsletter

Learn more about your ad choices. Visit megaphone.fm/adchoices

2025-08-28 19 min
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