The 13 Million Nerds That Apple's Counting On

Foundering

If you own an iPhone, chances are you've used Apple's App Store to buy and download apps. For years, while iPhones were flying off the shelves, Apple had the power to dictate the rules of how software developers all over the world made those apps-- and made money from them. Now, with the global market for smartphones slowing, the iPhone maker is looking to sweeten its relationship with the 13 million developers it relies on to generate revenue from the App Store. The inner workings of Apple's business are notoriously opaque, but this week Bloomberg Technology's Alex Webb and Brad Stone take you into the world of the developers themselves, to hear what it's actually been like to work with Apple-- and to find out how the world's most valuable company is trying to change that.

See omnystudio.com/listener for privacy information.

More description

If you own an iPhone, chances are you've used Apple's App Store to buy and download apps. For years, while iPhones were flying off the shelves, Apple had the power to dictate the rules of how software developers all over the world made those apps-- and made money from them. Now, with the global market for smartphones slowing, the iPhone maker is looking to sweeten its relationship with the 13 million developers it relies on to generate revenue from the App Store. The inner workings of Apple's business are notoriously opaque, but this week Bloomberg Technology's Alex Webb and Brad Stone take you into the world of the developers themselves, to hear what it's actually been like to work with Apple-- and to find out how the world's most valuable company is trying to change that.

See omnystudio.com/listener for privacy information.

2017-03-20 21 min Transcript
Listen elsewhere

Available Results

Generated results are saved to your library for reuse and search.

No generated results are available for this episode yet.

Transcript

Open the Transcript tab to load the transcript.

Chapters

No chapters available.