Raziq Rauf on Running, Belonging, and the Danger of Obsession
Raziq Rauf didn't set out to become a running writer, he set out to avoid burnout as a music journalist covering London's metal and hardcore scene. Now, through his newsletter Running Sucks, he brings that same critical eye to the running industry, asking where authentic culture ends and brand activations begin.
We talk about his transition from music journalism to running writing, how to spot the difference between meaningful community and manufactured hype, and discover there's exactly one death metal cowboy concept album in existence, the perfect metaphor for niche subcultures like running.
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Raziq Rauf didn't set out to become a running writer, he set out to avoid burnout as a music journalist covering London's metal and hardcore scene. Now, through his newsletter Running Sucks, he brings that same critical eye to the running industry, asking where authentic culture ends and brand activations begin.
We talk about his transition from music journalism to running writing, how to spot the difference between meaningful community and manufactured hype, and discover there's exactly one death metal cowboy concept album in existence, the perfect metaphor for niche subcultures like running.
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