Guest! Stop Trying to DO IT ALL! 🧠 w/GURU Legend - Jeremy Byars talking COGNITIVE LOAD | Ep. 465

Do This, NOT That: Marketing Tips with Jay Schwedelson

The fun part of this chat is watching Jay Schwedelson try to reverse-engineer how one human can juggle a million hats and still keep a sense of humor. Jeremy Byars from United Systems & Software, Inc. gets real about cognitive load, impostor syndrome, and the weirdly powerful career move most people ignore: showing up for your community like an actual person. It goes from practical leadership lessons to an unexpectedly honest story about why he has a room full of Superman collectibles.

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Connect with Jeremy Byars on LinkedIn, especially if you’re in utilities or comms and want to swap notes.

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Best Moments:

(04:45) The quiet trap of saying yes to everything, and why letting go feels so hard

(08:30) “If you want a village, be a villager,” and the career upside of participating like a human

(10:15) Comedy, content, and marketing all have the same truth - you fail way more than you win

(16:00) How being a caretaker reshaped Jeremy’s ego, priorities, and gratitude

(18:25) The real reason behind the Superman collection, and why “hope” is the whole point

(22:25) Jeremy’s simple ask - connect with him on LinkedIn and start a real conversation

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

More description

ㅤ

Connect with Jeremy Byars on LinkedIn, especially if you’re in utilities or comms and want to swap notes.

ㅤ

Best Moments:

(04:45) The quiet trap of saying yes to everything, and why letting go feels so hard

(08:30) “If you want a village, be a villager,” and the career upside of participating like a human

(10:15) Comedy, content, and marketing all have the same truth - you fail way more than you win

(16:00) How being a caretaker reshaped Jeremy’s ego, priorities, and gratitude

(18:25) The real reason behind the Superman collection, and why “hope” is the whole point

(22:25) Jeremy’s simple ask - connect with him on LinkedIn and start a real conversation

ㅤ

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

2025-12-18 23 min Transcript

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