7 Ways to Nail the Skyscraper Technique | Ep. #92
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers.
Time Stamped Show Notes:- 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways
- 00:35 – Skyscraper Technique was coined by Backlinko
- 00:43 – Look to create content 10x better than the first result
- 01:08 – Number 1: Add content that is more advanced
- 02:38 – Number 2: Have unique data
- 03:12 – Number 3: Make your content really simple
- 05:01 – Number 4: Promotion
- 05:10 – BuzzSumo
- 05:32 – EmailHunter
- 06:23 – Number 5: Utilize your headline
- 06:38 – Google “Copy Blogger Headline Formula”
- 07:05 – Focus on crafting a good headline
- 07:41 – Number 6: Make use of content upgrades
- 08:30 – Number 7: Use analysis and testing for long form blog posts
- 08:35 – Use Crazy Egg for A/B testing
- 08:53 – What helped increase to increase readership
- Blog post that is conversational
- Blog post that asks questions throughout
- Small images that help bring about main points
- Paragraphs 3 to 6 lines tend to create more engagement
- 09:53 – That’s it for today’s episode!
- A better post doesn’t necessarily mean a longer one.
- Simplicity in content is extremely important.
- All SEO tools don’t work for all businesses.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Available Results
Generated results are saved to your library for reuse and search.
Choose Template
Pick the result you want. You can review provider and model before generating.
A concise first-pass summary for understanding the episode quickly.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Repeatable methods, frameworks, mental models, processes, and systems.
A dedicated inventory of concrete resources named in the episode.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Scientific findings, mechanisms, studies, hypotheses, and the limits of the evidence discussed.
Technologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Investment theses, assets, catalysts, valuation reasoning, time horizons, and risks.
Chronologies, actors, causes, consequences, turning points, and competing historical interpretations.
Policies, proposals, stakeholders, arguments, implementation constraints, and predicted effects.
Career paths, skills, hiring signals, workplace decisions, transitions, and limitations of the advice.
Behavioral mechanisms, biases, motivation, habits, emotions, interventions, and evidence limitations.
Economic mechanisms, incentives, indicators, market structure, forecasts, and uncertainty.
Leadership principles, team systems, organizational design, culture, feedback, and failure modes.
Audience, positioning, messaging, acquisition, retention, experiments, metrics, and failed approaches.
Teaching methods, learning strategies, practice, feedback, assessment, and effectiveness evidence.
Theses, premises, arguments, objections, values, thought experiments, and unresolved questions.
Communication patterns, conflict, boundaries, expectations, repair methods, and contextual limitations.
Books, papers, authors, courses, and other learning resources mentioned in the episode.
Repeatable methods, frameworks, mental models, processes, and systems.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Memorable statements and important claims with attribution and source context.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.