How Luis Fernandez structured his firm to foster creativity

Trade Tales

Luis Fernandez’s boundless creative energy led him to a career in architecture, fashion, and ultimately, interiors. Now, he’s intent on pushing the limits of his craft with new challenges, like designing in the metaverse and some special side projects that have no client attached to them. Along the way, he is establishing airtight systems to guide his firm’s output even as his inspiration runs wild.

LINKS
Luis Fernandez
Kaitlin Petersen
Business of Home

This episode was sponsored by Regina Andrew and The Shade Store

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Luis Fernandez’s boundless creative energy led him to a career in architecture, fashion, and ultimately, interiors. Now, he’s intent on pushing the limits of his craft with new challenges, like designing in the metaverse and some special side projects that have no client attached to them. Along the way, he is establishing airtight systems to guide his firm’s output even as his inspiration runs wild.

LINKS
Luis Fernandez
Kaitlin Petersen
Business of Home

This episode was sponsored by Regina Andrew and The Shade Store

2025-09-10 54 min
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