The Funding You Weren't Told About And ADHD Strategies to Get It (with Kat Weaver)

Presented by Understood.org

You’re funding everything yourself, and it’s quietly slowing your business down.

Not because you’re doing anything wrong, but because you’re relying on the most limited resource you have: your own cash and capacity.

Kat Weaver has helped founders raise over $70M and won 22 out of 23 pitch competitions herself. But her approach isn’t about chasing investors, it’s about using the right kind of money at the right time.

In this episode, she breaks down:

• Why self-funding creates a ceiling most founders don’t notice
• The funding options that actually make sense for service-based businesses
• Why grants are one of the most overlooked (and accessible) starting points
• How to think about money as leverage, not pressure or validation
• And how to follow through on applications without getting stuck or avoiding them

If you’ve ever felt maxed out, stuck at the same level, or like growth depends entirely on you pushing harder, this will probably hit.

If you're enjoying ADHD Skills Lab, you may also enjoy Understood.org’s new podcast, Everyone Gets a Juice Box: For Parents of Neurodivergent Kids.

Listen here: https://lnk.to/everyonegetsajuiceboxPS!adhdskillslab

Connect with Kat:

DM the word “GPT” on Instagram to get Kat’s free capital calculator, designed to help founders determine how much to raise and what type of capital is best for their stage: https://www.instagram.com/iamkatweaver/

Apply to work with us: https://powertopitch.com/apply/

Find me on LinkedIn: https://www.linkedin.com/in/katweaver

About ADHD founders for ADHD founders.

Interesting in working together? You can click here to receive a free bottleneck audio session and learn more about what we do. https://www.unconventionalorganisation.com/unstuckaudiosession

Diagnosed with ADHD at the start of her PhD, Skye Waterson spent years researching what actually works and writing about it for thousands of founders. The pattern she kept finding: ADHD business owners don't have a focus problem, they have an operations problem, because the whole business runs through their own head. Now she and her husband, former programmer Robert Waterson, work as fractional COOs for those founders. They find the bottleneck, hire the fix, and build the system that holds.

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