Case Study: Apple's Marketing FAIL

The Art of the Brand

Join marketing experts Camille More and Phillip Millar as they dissect Apple's latest 'Newphoria' campaign. They reveal how this lackluster, one-word strategy pushes relentless consumerism, fails at sustainability, and misses the mark on real luxury. Get ready for a sharp, insightful critique of a campaign that's all hype and no substance.

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Join marketing experts Camille More and Phillip Millar as they dissect Apple's latest 'Newphoria' campaign. They reveal how this lackluster, one-word strategy pushes relentless consumerism, fails at sustainability, and misses the mark on real luxury. Get ready for a sharp, insightful critique of a campaign that's all hype and no substance.

2024-05-20 21 min
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