002: Gregory Prince and David O. McKay and the Rise of Modern Mormonism
David O. McKay presented a dramatic contrast to his predecessors: an athletic, movie-star-handsome, clean-shaven figure who often wore a white double-breasted suit; contrasted to the dark-suited, bearded polygamists (or, in the case of George Albert Smith, son of a polygamist) who preceded him as Church President ever since Joseph Smith. In an age prior to professional image-makers, he instinctively grasped the importance of appearance, and coupled it to the substance of a professional educator to become an icon of Mormonism whose persona did much to change the negative image of the Church in much of the world.
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