What’s Up THIS WEEK: NEW Content Format! Multiple Offers in Email? Nepo Babies? The Beckhams? | Ep. 462
Soap operas are back, but they look a lot different on TikTok, and even B2B brands need to pay attention to this exploding trend. Jay Schwedelson explains why serialized micro-dramas are the new engagement goldmine and how to adapt the format for professional content. He also shares fresh research on why adding just a few extra links to your email marketing campaigns might be destroying your click-through rates.
Best Moments:
(00:55) TikTok launches "Pine" to capitalize on the exploding micro-drama trend
(01:52) Why Deloitte predicts this bite-sized content format will generate billions this year
(02:20) How B2B marketers can use serialized storytelling on LinkedIn to boost engagement
(03:22) New data shows hero offer clicks drop by 50% when an email has three or more links
(04:50) Mondelez leans into internet culture with their hilarious "Nepo Cookie" campaign
(05:50) The problem with "nepo babies" demanding privacy while oversharing on social media
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
More description
Soap operas are back, but they look a lot different on TikTok, and even B2B brands need to pay attention to this exploding trend. Jay Schwedelson explains why serialized micro-dramas are the new engagement goldmine and how to adapt the format for professional content. He also shares fresh research on why adding just a few extra links to your email marketing campaigns might be destroying your click-through rates.
Best Moments:
(00:55) TikTok launches "Pine" to capitalize on the exploding micro-drama trend
(01:52) Why Deloitte predicts this bite-sized content format will generate billions this year
(02:20) How B2B marketers can use serialized storytelling on LinkedIn to boost engagement
(03:22) New data shows hero offer clicks drop by 50% when an email has three or more links
(04:50) Mondelez leans into internet culture with their hilarious "Nepo Cookie" campaign
(05:50) The problem with "nepo babies" demanding privacy while oversharing on social media
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
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