The price tag of you

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For years, companies have been collecting our data—tracking what we search, where we go, what we buy. But now, empowered by AI and fewer government protections, that data is being used to do something unsettling: personalized prices. We look at how it works.

Learn about your ad choices: dovetail.prx.org/ad-choices
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For years, companies have been collecting our data—tracking what we search, where we go, what we buy. But now, empowered by AI and fewer government protections, that data is being used to do something unsettling: personalized prices. We look at how it works.

Learn about your ad choices: dovetail.prx.org/ad-choices
2025-08-26 29 min
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