#456 - How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame
🎙 ACTIONABLE TAKEAWAYS:
-
Coach reps on storytelling—it’s a foundational skill that improves every sales conversation.
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Evaluate rep interview performance based on the questions they ask, not just their answers.
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Run mock pitches with target persona info—test prep, not product knowledge.
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Benchmark rep candidates one level below your best AEs to fairly assess potential.
ANDREW’S PATH TO PRESIDENT’S CLUB:
Head of Sales @ Superhuman
Sr Director of Sales @ Scale AI
Head of Global Email Sales & GTM @ Twilio
Manager Enterprise Sales @ Twilio
RESOURCES DISCUSSED:
More description
🎙 ACTIONABLE TAKEAWAYS:
-
Coach reps on storytelling—it’s a foundational skill that improves every sales conversation.
-
Evaluate rep interview performance based on the questions they ask, not just their answers.
-
Run mock pitches with target persona info—test prep, not product knowledge.
-
Benchmark rep candidates one level below your best AEs to fairly assess potential.
ANDREW’S PATH TO PRESIDENT’S CLUB:
Head of Sales @ Superhuman
Sr Director of Sales @ Scale AI
Head of Global Email Sales & GTM @ Twilio
Manager Enterprise Sales @ Twilio
RESOURCES DISCUSSED:
Listen elsewhere
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