The Mindset Behind Building a Brand | A 2017 Keynote
This episode is a keynote that I gave in Romania back in 2017 at the brand minds conference. I cover a variety of topics surrounding the thought process that I believe is necessary for building a brand. This talk features key themes from 2017 that are just as applicable in 2020. Enjoy! Let me know what you thought.
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A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
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A comprehensive extraction focused on opportunities, strategy, markets, and company building.
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A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
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Audience, positioning, messaging, acquisition, retention, experiments, metrics, and failed approaches.
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A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.