#354: Agile marketing and the customer-centric team with Robin Ross, Costco
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Today we’re going to talk about creating a winning customer and employee experience, and how Agile Marketing approaches can be introduced and adopting for successful outcomes.
To help me discuss this topic, I’d like to welcome Robin Ross, AVP Corporate Marketing at Costco.
RESOURCES
Costco website: https://www.costco.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket.
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