Olympic Long Jumper Tara Davis And Paralympic Sprinter Hunter Woodhall Sign With Lululemon + How They Built Their Following And Audience Of Millions
"We have never liked the way that track did business. They’re only focused on business and not the athlete. I feel like we want to change that. It’s athlete first and business second. I want to change that and we are changing that." – Tara Davis
"I think that we want to do that in two steps. One is being that person and those athletes making the change. It’s also trying to do things on our own to make that more accessible to athletes. I think it’s easier said than done a lot of times because those resources aren’t available to athletes. A lot of times there isn’t someone there teaching athletes what to do or how to market themselves and how to use these platforms to grow their brand to be able to connect with brands and support themselves." – Hunter Woodhall
U.S. Olympic long jumper Tara Davis and Paralympic sprinter Hunter Woodhall are two of the most fun personalities in the sport. You may remember Davis celebrating making the U.S. Olympic team and rocking a cowboy hat and then celebrating by running into Woodhall’s arms. They’ve chronicled much of their relationship as well as their on and off-the-track story very well on social media. They’ve done such a great job of marketing themselves that they boast more than 420K subscribers on YouTube and have a combined TikTok following of more than 3 million followers. They sat down with me and my colleague Jasmine Todd to share the news that they’ve just signed a sponsorship deal with Lululemon as global brand ambassadors. In this episode, we touch on that deal, why they’ve gone about sponsorships and contracts differently in the track space and the importance of athletes harnessing their own story.
SUPPORT THE SPONSORS
GARMIN: Music. Training. Data. The Garmin Forerunner 245 Music is my favorite running partner. You do the running. This GPS running smartwatch does the thinking. It even gets to know you and your body better, mile after mile and song after song. Get one for yourself here >> https://bit.ly/3Pcu0qo
HYDROW: Hydrow is a state-of-the-art rowing experience. Hydrow works 86% of major muscle groups, compared with only 44% from cycling. That’s twice the benefit in half the time! It’s a perfect low-impact workout to add to your training cycle for both endurance and resistance training. Use code CITIUS100 for $100 off of the rower (stackable with any current offerings) >> https://hydrow.com/
OREGON22: We are less than 60 days until the World Athletics Championships in Eugene, Oregon (7/15-24). The outdoor track season is underway and the journey to Hayward has begun. Don’t miss out. Buy your tickets today to see the world’s best athletes in action at the first-ever world outdoor championships being held on U.S. soil. You can get your tickets by visiting WorldChampsOregon22.com/Tickets
Available Results
Generated results are saved to your library for reuse and search.
Choose Template
Pick the result you want. You can review provider and model before generating.
A concise first-pass summary for understanding the episode quickly.
Quick Summary
Output: Overview, Key takeaways, Chapter outline
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Deep Knowledge Extract
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive extraction focused on opportunities, strategy, markets, and company building.
Business Ideas
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inExplicit actions, next steps, habits, recommendations, and things to avoid.
Action Items
Output: Explicit actions, Suggested next steps, Habits
Sign in, connect a provider, then generate the selected result.
Sign inRepeatable methods, frameworks, mental models, processes, and systems.
Methods & Frameworks
Output: Methods, Frameworks, Processes
Sign in, connect a provider, then generate the selected result.
Sign inA dedicated inventory of concrete resources named in the episode.
Resources Mentioned
Output: Books, Tools and apps, Websites and research
Sign in, connect a provider, then generate the selected result.
Sign inA concise first-pass summary for understanding the episode quickly.
Quick Summary
Output: Overview, Key takeaways, Chapter outline
Sign in, connect a provider, then generate the selected result.
Sign inA detailed readable summary organized by chapter or topic.
Deep Summary
Output: Compact overview, Core narrative, Detailed walkthrough
Sign in, connect a provider, then generate the selected result.
Sign inA navigable map of subjects, topic flow, and suggested chapters.
Topic Map
Output: Main topics, Topic flow, Suggested chapters
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Deep Knowledge Extract
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inReusable atomic knowledge units extracted from the episode.
Knowledge Blocks
Output: Concept, Explanation, Why it matters
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
Health Tips
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive extraction focused on opportunities, strategy, markets, and company building.
Business Ideas
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inExplicit actions, next steps, habits, recommendations, and things to avoid.
Action Items
Output: Explicit actions, Suggested next steps, Habits
Sign in, connect a provider, then generate the selected result.
Sign inA dedicated inventory of concrete resources named in the episode.
Resources Mentioned
Output: Books, Tools and apps, Websites and research
Sign in, connect a provider, then generate the selected result.
Sign inA dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
Risks and Caveats
Output: Warnings, Limitations, Trade-offs
Sign in, connect a provider, then generate the selected result.
Sign inA concise first-pass summary for understanding the episode quickly.
Quick Summary
Output: Overview, Key takeaways, Chapter outline
Sign in, connect a provider, then generate the selected result.
Sign inA detailed readable summary organized by chapter or topic.
Deep Summary
Output: Compact overview, Core narrative, Detailed walkthrough
Sign in, connect a provider, then generate the selected result.
Sign inA navigable map of subjects, topic flow, and suggested chapters.
Topic Map
Output: Main topics, Topic flow, Suggested chapters
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Deep Knowledge Extract
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inReusable atomic knowledge units extracted from the episode.
Knowledge Blocks
Output: Concept, Explanation, Why it matters
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
Health Tips
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive extraction focused on opportunities, strategy, markets, and company building.
Business Ideas
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inScientific findings, mechanisms, studies, hypotheses, and the limits of the evidence discussed.
Science & Research Findings
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inTechnologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Technology & AI Insights
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inInvestment theses, assets, catalysts, valuation reasoning, time horizons, and risks.
Investing Insights
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inChronologies, actors, causes, consequences, turning points, and competing historical interpretations.
History & Events
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inPolicies, proposals, stakeholders, arguments, implementation constraints, and predicted effects.
Politics & Policy
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inCareer paths, skills, hiring signals, workplace decisions, transitions, and limitations of the advice.
Career Advice
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inBehavioral mechanisms, biases, motivation, habits, emotions, interventions, and evidence limitations.
Psychology & Behavior
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inEconomic mechanisms, incentives, indicators, market structure, forecasts, and uncertainty.
Economics & Markets
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inLeadership principles, team systems, organizational design, culture, feedback, and failure modes.
Leadership & Management
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inAudience, positioning, messaging, acquisition, retention, experiments, metrics, and failed approaches.
Marketing & Growth
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inTeaching methods, learning strategies, practice, feedback, assessment, and effectiveness evidence.
Education & Learning
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inTheses, premises, arguments, objections, values, thought experiments, and unresolved questions.
Philosophy & Ethics
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inCommunication patterns, conflict, boundaries, expectations, repair methods, and contextual limitations.
Relationships & Communication
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inBooks, papers, authors, courses, and other learning resources mentioned in the episode.
Book Recommendations
Output: Books and papers, Authors, Reading themes
Sign in, connect a provider, then generate the selected result.
Sign inRepeatable methods, frameworks, mental models, processes, and systems.
Methods & Frameworks
Output: Methods, Frameworks, Processes
Sign in, connect a provider, then generate the selected result.
Sign inExplicit actions, next steps, habits, recommendations, and things to avoid.
Action Items
Output: Explicit actions, Suggested next steps, Habits
Sign in, connect a provider, then generate the selected result.
Sign inMemorable statements and important claims with attribution and source context.
Quotes and Claims
Output: Memorable statements, Important claims, Attribution and context
Sign in, connect a provider, then generate the selected result.
Sign inA dedicated inventory of concrete resources named in the episode.
Resources Mentioned
Output: Books, Tools and apps, Websites and research
Sign in, connect a provider, then generate the selected result.
Sign inA dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
Risks and Caveats
Output: Warnings, Limitations, Trade-offs
Sign in, connect a provider, then generate the selected result.
Sign in