621: Unpacking Swedish Candy’s Viral Success with BonBon’s Leonard Schaltz
Leo Schaltz is a cofounder of BonBon, a Swedish candy store with five locations in New York City (six total) and a cult following on TikTok. The pick-and-mix bulk candy selection is entirely imported from Sweden, from salty licorice to sour strawberry cream skulls. Today on the show, Leo talks about growing BonBon’s candy empire, meeting viral demand, and building a candy library.
And before that, Matt shares some of his discoveries from the recent Fancy Food Show in New York. These aren’t the “best” products at the show per say, and lord was it a big show. These are simply some of Matt’s favorites, including: Vietnam’s Marou Chocolates, Baris frozen dipped raspberries, Gamsa Foods savory instant oatmeal, Rotten “better for you” candy, Long Weekend freeze-dried instant soup, Pari zero-proof, Michigan pies in the grocery store from Achatz Pie Company, Salad Sprinkles is really smart.
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Leo Schaltz is a cofounder of BonBon, a Swedish candy store with five locations in New York City (six total) and a cult following on TikTok. The pick-and-mix bulk candy selection is entirely imported from Sweden, from salty licorice to sour strawberry cream skulls. Today on the show, Leo talks about growing BonBon’s candy empire, meeting viral demand, and building a candy library.
And before that, Matt shares some of his discoveries from the recent Fancy Food Show in New York. These aren’t the “best” products at the show per say, and lord was it a big show. These are simply some of Matt’s favorites, including: Vietnam’s Marou Chocolates, Baris frozen dipped raspberries, Gamsa Foods savory instant oatmeal, Rotten “better for you” candy, Long Weekend freeze-dried instant soup, Pari zero-proof, Michigan pies in the grocery store from Achatz Pie Company, Salad Sprinkles is really smart.
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