Revenue goals don't motivate your employees. Here's what does.

Revenue goals don’t motivate employees. The fix is one metric per role that each person can control, a number their own daily work moves. In this episode, Lia Garvin explains why the big number on your slide lands as “somebody is taking that home and it isn’t me,” and what to put in front of your team instead. Your team can name the company goal. They can name their task list. Nothing connects the two, so they nod in the meeting and nothing changes on Tuesday. Lia walks through how to name an individual metric for every role, why explaining the cost of running your business backfires, and how to build the raises and bonuses around the numbers people actually control. In this episode you will learn: Why a company revenue goal demotivates the people you need mostThe one sentence every person on your team should be able to finish out loudWhat the metric looks like for a front desk role, an injector, a creative team, and a project managerWhy walking your team through the P&L makes the disconnect worseWhat changes about a month in, when people start solving for their own numberHow to structure bonuses, commissions, and raises around a metric each person controlsResources mentioned: Work with Lia (Ops Playbook for business owners, advisory sessions for corporate managers): liagarvin.com/contactDownload my FREE guide to making hard conversations with your team easier at liagarvin.com/convo Looking for support for yourself of your team? I've got you covered. Explore manager training, leaders keynotes & offsites, and 1:1 advisory, or my 90-Day-COO program for business owners who want simple systems that actually work. I transform teams from cost centers to profit centers with practical tools and research-backed strategies that make managing EASIER. Get all the details at: www.liagarvin.com Contact: liagarvin.com/contact Email: hello@liagarvin.com Follow on Instagram: https://www.instagram.com/lia.garvin Watch on YouTube: https://www.youtube.com/@Lia.Garvin -- © 2026 Lia Garvin / Managing Made Simple