Behind The Scenes: Mammoth Trail Fest (Tim Tollefson Interview) + Special Guest Lauren Osbourne
This is a two-part episode from conversations recorded at the Running Event in Austin, TX this past November. First, I'm joined by Tim Tollefson who provides a race-directing behind-the-scenes look at the Mammoth Trail Fest. Then I'm joined by Lauren Osbourne who shares lessons learned from building a modern speciality running retail store - Exchange Running Collective - in Nashville, TN.
Timestamps:
- (1:48) - whether trail running events should have points of view
- (4:51) - the role of brand partners at trail running events
- (5:56) - race director off-season activities, business challenges
- (13:49) - event permitting for trail races
- (20:49) - inspirations for Mammoth Trail Fest
- (27:58) - more brand partnerships discussion
- (36:13) - golden trail series relationship
- (41:04) - Tim Tollefson parting thoughts
- (43:26) - how to enter the running retail space
- (45:47) - lessons learned working for Nike
- (52:15) - intentionally creating in-store community environment
- (57:00) - Nashville running scene
- (61:05) - running memberships, unique inventory
- (64:20) - advice for starting a running store, the zero to one
Partners:
- Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.
- Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.
- Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.us/) to get 15% off your next order.
- deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLET...) to get 20% off your next order.
Additional Links:
- Mammoth Trail Fest
- Exchange Running Collective
- Follow Finn on Instagram, Strava, Twitter,
More description
This is a two-part episode from conversations recorded at the Running Event in Austin, TX this past November. First, I'm joined by Tim Tollefson who provides a race-directing behind-the-scenes look at the Mammoth Trail Fest. Then I'm joined by Lauren Osbourne who shares lessons learned from building a modern speciality running retail store - Exchange Running Collective - in Nashville, TN.
Timestamps:
- (1:48) - whether trail running events should have points of view
- (4:51) - the role of brand partners at trail running events
- (5:56) - race director off-season activities, business challenges
- (13:49) - event permitting for trail races
- (20:49) - inspirations for Mammoth Trail Fest
- (27:58) - more brand partnerships discussion
- (36:13) - golden trail series relationship
- (41:04) - Tim Tollefson parting thoughts
- (43:26) - how to enter the running retail space
- (45:47) - lessons learned working for Nike
- (52:15) - intentionally creating in-store community environment
- (57:00) - Nashville running scene
- (61:05) - running memberships, unique inventory
- (64:20) - advice for starting a running store, the zero to one
Partners:
- Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.
- Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.
- Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.us/) to get 15% off your next order.
- deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLET...) to get 20% off your next order.
Additional Links:
- Mammoth Trail Fest
- Exchange Running Collective
- Follow Finn on Instagram, Strava, Twitter,
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