865: Taming Shiny Object Syndrome: Focus, Structure, and Scaling Strategies for Entrepreneurs

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

One of the things I cherish most about The Goal Digger Podcast is the opportunity to connect with brilliant, passionate entrepreneurs who are chasing their dreams while navigating unique challenges. 


In this episode, I had the pleasure of coaching Diana Toronto, a business and marketing coach who helps ADHD entrepreneurs scale their businesses. But like many creative entrepreneurs, Diana has been struggling with focus. With so many ideas and unfinished projects, she finds herself spinning her wheels instead of making the progress she desires.

Sound familiar? If you’ve ever felt pulled in a million directions, started new projects before finishing old ones, or struggled to narrow down your focus, this episode is for you. Together, Diana and I dive into how to stay committed, simplify your offers, and scale without feeling overwhelmed. Click play and let’s dive in!


Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

Goal Digger Show Notes: https://www.jennakutcherblog.com/coaching-diana   


Thanks to our Goal Digger Sponsors:

  • Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger
  • Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
  • Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/
  • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
  • Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
  • Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at mercury.com/goal. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
More description

One of the things I cherish most about The Goal Digger Podcast is the opportunity to connect with brilliant, passionate entrepreneurs who are chasing their dreams while navigating unique challenges. 


In this episode, I had the pleasure of coaching Diana Toronto, a business and marketing coach who helps ADHD entrepreneurs scale their businesses. But like many creative entrepreneurs, Diana has been struggling with focus. With so many ideas and unfinished projects, she finds herself spinning her wheels instead of making the progress she desires.

Sound familiar? If you’ve ever felt pulled in a million directions, started new projects before finishing old ones, or struggled to narrow down your focus, this episode is for you. Together, Diana and I dive into how to stay committed, simplify your offers, and scale without feeling overwhelmed. Click play and let’s dive in!


Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/

Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/

Goal Digger Show Notes: https://www.jennakutcherblog.com/coaching-diana   


Thanks to our Goal Digger Sponsors:

  • Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger
  • Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
  • Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/
  • Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
  • Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
  • Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at mercury.com/goal. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
2025-03-31 49 min
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