#173 - Club Playbook: How to cold call (ft. Morgan J Ingram)

30 Minutes to President's Club | No-Nonsense Sales

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Download Morgan's Cold Call Script


ACTIONABLE TAKEAWAYS

  • Overview - Fisherman’s Framework: Break your cold call into Waiting (Openers), Bite (Value Props), Fight (Objections)
  • Section 1 - Openers (Waiting): Use one of two cold call openers — the PLA (pleasant, laugh, arms-up) or the confident pause
  • Section 2 - Value Props (Bite): Reverse engineer soundbites from your customers and have 2-3 foundational pillars of problems you solve to build your talk track.
  • Section 3 - Objections (Fight): Handle any objection by pausing, acknowledging, questioning → pulling → driving the next step


PATH TO PRESIDENT'S CLUB

  • Founder and CEO @ Ascension Media Productions
  • VP, GTM Talent and Development @ Sales Impact Academy
  • Director of Sales Execution and Evolution @ Sell Better by JB Sales


RESOURCES DISCUSSED

More description

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Download Morgan's Cold Call Script


ACTIONABLE TAKEAWAYS

  • Overview - Fisherman’s Framework: Break your cold call into Waiting (Openers), Bite (Value Props), Fight (Objections)
  • Section 1 - Openers (Waiting): Use one of two cold call openers — the PLA (pleasant, laugh, arms-up) or the confident pause
  • Section 2 - Value Props (Bite): Reverse engineer soundbites from your customers and have 2-3 foundational pillars of problems you solve to build your talk track.
  • Section 3 - Objections (Fight): Handle any objection by pausing, acknowledging, questioning → pulling → driving the next step


PATH TO PRESIDENT'S CLUB

  • Founder and CEO @ Ascension Media Productions
  • VP, GTM Talent and Development @ Sales Impact Academy
  • Director of Sales Execution and Evolution @ Sell Better by JB Sales


RESOURCES DISCUSSED

2023-06-05 13 min
Listen elsewhere

Available Results

Generated results are saved to your library for reuse and search.

No generated results are available for this episode yet.

Transcript

No transcript is available for this episode yet.
Sign in to generate a transcript for review.
Sign in

Chapters

No chapters available.