#309 - Hall of Fame: Kevin "KD" Dorsey
FOUR ACTIONABLE TAKEAWAYS
- PPI (Problem, Pain, Impact): Get agreement on a problem, understand the pain the problem causes, and identify what that means for the buyer and the business.
- Use bucket questions to get problem agreement. Weave the top 3 problems into your opening questions.
- When someone tells you what they want, restate it as a pain point. Turn solutions into problems.
- The transition between discovery and demo is the perfect time for “might make sense”.
PATH TO PRESIDENT’S CLUB
- SVP of Sales and Partnerships @ Bench Accounting
- Practice Lead, Revenue Leadership @ Winning by Design
- VP of Inside Sales @ PatientPop Inc.
- Head of Sales Enablement & Development @ ServiceTitan
- VP of Sales @ SnackNation
RESOURCES DISCUSSED
More description
FOUR ACTIONABLE TAKEAWAYS
- PPI (Problem, Pain, Impact): Get agreement on a problem, understand the pain the problem causes, and identify what that means for the buyer and the business.
- Use bucket questions to get problem agreement. Weave the top 3 problems into your opening questions.
- When someone tells you what they want, restate it as a pain point. Turn solutions into problems.
- The transition between discovery and demo is the perfect time for “might make sense”.
PATH TO PRESIDENT’S CLUB
- SVP of Sales and Partnerships @ Bench Accounting
- Practice Lead, Revenue Leadership @ Winning by Design
- VP of Inside Sales @ PatientPop Inc.
- Head of Sales Enablement & Development @ ServiceTitan
- VP of Sales @ SnackNation
RESOURCES DISCUSSED
2024-06-10
27 min
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