Weekend Bonus: Latino Sports Fans

Bloomberg Daybreak: US Edition

We've heard of streaming platforms realizing the power of live sports. But what we haven't heard much buzz about is the growing audience who's watching. And they have more than $3.6 trillion dollars in buying power. Bloomberg's Lisa Mateo explains.

See omnystudio.com/listener for privacy information.

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We've heard of streaming platforms realizing the power of live sports. But what we haven't heard much buzz about is the growing audience who's watching. And they have more than $3.6 trillion dollars in buying power. Bloomberg's Lisa Mateo explains.

See omnystudio.com/listener for privacy information.

2025-05-18 5 min Transcript
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