The Power of Persuasion (SOP55)

Speaking of Psychology

Persuasion expert Robert Cialdini, PhD, talks about his formidable body of work developing and understanding what he calls the six universal principles of influence.

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Persuasion expert Robert Cialdini, PhD, talks about his formidable body of work developing and understanding what he calls the six universal principles of influence.

APA is currently seeking proposals for APA 2020, click here to learn more https://convention.apa.org/proposals

Learn more about your ad choices. Visit megaphone.fm/adchoices

2018-04-23 21 min
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