12: Wholesaling and Marketing with Sharon Vornholt
Wholesaling real estate is a popular topic on BiggerPockets and often one of the first strategies used by newbies to build cash reserves. However, wholesaling is a business that requires certain systems, strategies time, and sometimes even cash to prosper at. In today’s episode of the BiggerPockets Podcast, we talk with expert wholesaler and marketing whiz Sharon Vornholt about some of those strategies and techniques that she uses to make an income as a full time wholesaler.
Read the transcript for Episode 12 with Sharon Vornholt here
In Today’s Wholesaling Podcast, We Cover:
- An easy, cheap (free!) way to find more cash buyers than you can handle.
- The first step for wholesalers
- Sharon’s primary source of leads for motivated sellers
- The step-by-step process for making money as a wholesaler
- Double-closings vs. an assignment: Which is best?
- How Sharon closes deals with no money whatsoever
- Typical response rates from direct mail campaigns
- Why “pain” is a great thing to discover…
- Awesome strategies for negotiating with sellers
- The mistake Sharon made when starting out… and how you can avoid it.
- What the key to success really is.
Links From the Wholesaling Show:
- Wholesaling Articles on the BiggerPockets Blog:
- What Is A Double Closing? A Real Estate Wholesaling How To
- Exit Strategies For Wholesalers. What Is A Double Closing?
- How to Start Wholesaling: Getting Past The Education and Into the Field
- Don’t Start Wholesaling Until You Read This: Wholesale Advice from a Fix and Flipper
- 9 Reasons You Couldn’t Find A Buyer For Your Wholesale Deal
- BiggerPockets Podcast 11: Flipping Houses 101 with J Scott
- ListSource.com – (Motivated Sell Lists for Direct Mail Campaigns)
Books Mentioned in the Show
- Rich Dad Poor Dad by Robert Kiyosaki
- Success Principles by Jack Canfield
Tweetable Topics:
- “Wholesaling is about relationships.” (Click to Tweet!)
- “When negotiating, learn to adjust the other person’s expectations” (Click to Tweet!)
- “Learning how to buy property for the right price is the difference between success and failure.” (Click to Tweet!)
- “It’s all about marketing. You have to have leads in order to get deals.” (Click to Tweet!)
- “Anyone who claims to know everything about anything is full of crap.” (Click to Tweet!)
Thank You!
Thank you again to everyone who has subscribed in iTunes to help make us one of the top business podcasts in all of iTunes! We’re up to 166 5-Star Reviews so far with over 89,000 downloads! Every subscription in iTunes and every review helps us reach more people – so thank you!
About Sharon
Sharon Vornholt is a professional real estate wholesaler who began investing in real estate in the Louisville, KY area in 1998. While she has done both rehabbing and buy and hold investing, her primary area of focus now is wholesaling. Sharon is a regular contributor on the BiggerPockets blog and an avid blogger on her own site, LouisvilleGalsRealEstateBlog.com.
- Sharon’s BiggerPockets Profile
- Sharon’s BiggerPockets Blog Articles
- Sharon’s Facebook Page
Learn more about your ad choices. Visit megaphone.fm/adchoices
Available Results
Generated results are saved to your library for reuse and search.
Choose Template
Pick the result you want. You can review provider and model before generating.
A concise first-pass summary for understanding the episode quickly.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Repeatable methods, frameworks, mental models, processes, and systems.
A dedicated inventory of concrete resources named in the episode.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Scientific findings, mechanisms, studies, hypotheses, and the limits of the evidence discussed.
Technologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Investment theses, assets, catalysts, valuation reasoning, time horizons, and risks.
Chronologies, actors, causes, consequences, turning points, and competing historical interpretations.
Policies, proposals, stakeholders, arguments, implementation constraints, and predicted effects.
Career paths, skills, hiring signals, workplace decisions, transitions, and limitations of the advice.
Behavioral mechanisms, biases, motivation, habits, emotions, interventions, and evidence limitations.
Economic mechanisms, incentives, indicators, market structure, forecasts, and uncertainty.
Leadership principles, team systems, organizational design, culture, feedback, and failure modes.
Audience, positioning, messaging, acquisition, retention, experiments, metrics, and failed approaches.
Teaching methods, learning strategies, practice, feedback, assessment, and effectiveness evidence.
Theses, premises, arguments, objections, values, thought experiments, and unresolved questions.
Communication patterns, conflict, boundaries, expectations, repair methods, and contextual limitations.
Books, papers, authors, courses, and other learning resources mentioned in the episode.
Repeatable methods, frameworks, mental models, processes, and systems.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Memorable statements and important claims with attribution and source context.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.