A 700-Foot Mountain of Whipped Cream

99% Invisible

While the 1960s shift in print and TV advertising has been heavily documented and mythologized by Mad Men, Madison Avenue’s radiophonic collision with the counterculture is less well known. A radio advertising producer, writer, and composer, Clive Desmond takes listeners on a highly subjective journey through one narrow, eccentric, corridor of radio advertising. Here, he has rescued beautiful forgotten nuggets of radio history and delicately arranged them into a glittering associative chain—a constellation of jingles and spots that somehow all add up to more. A version of episode was originally featured on The Organist, a bi-weekly experimental arts-and-culture program from McSweeney's and KCRW.

A 700-Foot Mountain of Whipped Cream

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While the 1960s shift in print and TV advertising has been heavily documented and mythologized by Mad Men, Madison Avenue’s radiophonic collision with the counterculture is less well known. A radio advertising producer, writer, and composer, Clive Desmond takes listeners on a highly subjective journey through one narrow, eccentric, corridor of radio advertising. Here, he has rescued beautiful forgotten nuggets of radio history and delicately arranged them into a glittering associative chain—a constellation of jingles and spots that somehow all add up to more. A version of episode was originally featured on The Organist, a bi-weekly experimental arts-and-culture program from McSweeney's and KCRW.

A 700-Foot Mountain of Whipped Cream

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2017-11-28 53 min
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