The Corporate Grudge Fueling Cracker Barrel's Logo Fiasco

The Journal.

Just a week after it unveiled a streamlined new design, Cracker Barrel has reversed its controversial decision to change its logo. WSJ's Heather Haddon unveils a behind the scenes corporate grudge from an activist investor who fueled the outrage.

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Just a week after it unveiled a streamlined new design, Cracker Barrel has reversed its controversial decision to change its logo. WSJ's Heather Haddon unveils a behind the scenes corporate grudge from an activist investor who fueled the outrage.

Learn more about your ad choices. Visit megaphone.fm/adchoices

2025-08-29 20 min
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