SPECIAL SERIES ==> Quick Wins and Some Nonsense <== | BATHROOM Break #102 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

Turning 50 comes with a lot of surprises, but reading a custom Mad Libs advertisement about a hairy luxury tomato cruise might be the most bizarre one yet. Before jumping into childhood lunchbox trauma, Daniel Murray and Jay Schwedelson share some surprisingly effective email marketing tactics that go against conventional wisdom. You will find out why putting newsletter edition numbers back into your subject lines is suddenly working and how three simple words can drastically improve your open rates.

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Best Moments:

(01:56) Daniel reads a hilarious custom Mad Libs advertisement created for Jay's 50th birthday

(03:44) Why a documentary about a broken cruise ship is highly recommended viewing

(04:44) Jay explains why adding the edition number back into newsletter subject lines is lifting open rates

(06:04) How adding a simple personal question to your emails improves reply rates and deliverability

(07:45) Using the words and, but, or plus in your pre-header text to increase open rates by 10 percent

(11:02) Daniel reveals his childhood trauma of eating banana-flavored sandwiches before lunch

More description

‎

Best Moments:

(01:56) Daniel reads a hilarious custom Mad Libs advertisement created for Jay's 50th birthday

(03:44) Why a documentary about a broken cruise ship is highly recommended viewing

(04:44) Jay explains why adding the edition number back into newsletter subject lines is lifting open rates

(06:04) How adding a simple personal question to your emails improves reply rates and deliverability

(07:45) Using the words and, but, or plus in your pre-header text to increase open rates by 10 percent

(11:02) Daniel reveals his childhood trauma of eating banana-flavored sandwiches before lunch

2026-04-06 12 min Transcript

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