Ever wonder why your slick, AI-polished marketing content gets crickets while someone's shaky phone clip from a hallway racks up engagement? Jay Schwedelson breaks down the lo-fi content formats actually winning right now, with hard numbers on why behind-the-scenes videos, walking selfies, and even airport rants outperform the polished stuff. Stick around for the chaos of prepping Eventastic, which somehow involves a Taylor Swift impersonator, a mouth guard game, and a guy being shot out of a cannon.

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Best Moments:

(00:16) Why expensive, AI-perfect marketing now reads as more boring than wallpaper

(01:30) Behind-the-scenes video drives 200% higher engagement on LinkedIn than any other format

(02:45) The red play button trick that lifts email click-through rates by 34%

(03:30) Walking selfies pull 49% higher completion on LinkedIn and 57% on Instagram

(04:14) Desk drive-bys and one-take mistake clips that beat any polished asset

(05:15) Why airport walk-and-talks turn boring B2B content into something humans actually watch

(06:30) The behind-the-scenes panic of dry-running the Fate of Ophelia dance for Eventastic

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

ㅤ

Best Moments:

(00:16) Why expensive, AI-perfect marketing now reads as more boring than wallpaper

(01:30) Behind-the-scenes video drives 200% higher engagement on LinkedIn than any other format

(02:45) The red play button trick that lifts email click-through rates by 34%

(03:30) Walking selfies pull 49% higher completion on LinkedIn and 57% on Instagram

(04:14) Desk drive-bys and one-take mistake clips that beat any polished asset

(05:15) Why airport walk-and-talks turn boring B2B content into something humans actually watch

(06:30) The behind-the-scenes panic of dry-running the Fate of Ophelia dance for Eventastic

2026-05-28 10 min Transcript

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