#465 - What Great Sales Teams DO DIFFERENTLY: Pain Chain First, Outbound Second | Mark Kosoglow
Mark Kosoglow reveals why most outbound fails before it even starts and how identifying the pain chain can radically improve your team’s results.
🎙 ACTIONABLE TAKEAWAYS:
- Define your ICP by real problems, not just data, to find the right prospects.
- Understand where prospects are in the buyer’s journey before asking for meetings.
- Use a “pain chain” of educational messages to move prospects from unaware to aware.
- Offer valuable insights or audits instead of just asking for meetings.
MARK’S PATH TO PRESIDENTS CLUB:
- Co-Founder/CEO @ Operator
- Chief Revenue Officer @ Catalyst Software
RESOURCES DISCUSSED:
- Join our weekly newsletter
- Things you can steal
- Save $50 on any 30MPC course with code “PODCAST”
More description
Mark Kosoglow reveals why most outbound fails before it even starts and how identifying the pain chain can radically improve your team’s results.
🎙 ACTIONABLE TAKEAWAYS:
- Define your ICP by real problems, not just data, to find the right prospects.
- Understand where prospects are in the buyer’s journey before asking for meetings.
- Use a “pain chain” of educational messages to move prospects from unaware to aware.
- Offer valuable insights or audits instead of just asking for meetings.
MARK’S PATH TO PRESIDENTS CLUB:
- Co-Founder/CEO @ Operator
- Chief Revenue Officer @ Catalyst Software
RESOURCES DISCUSSED:
- Join our weekly newsletter
- Things you can steal
- Save $50 on any 30MPC course with code “PODCAST”
2025-05-29
33 min
Listen elsewhere
Available Results
Generated results are saved to your library for reuse and search.
No generated results are available for this episode yet.
Transcript
No transcript is available for this episode yet.
Sign in to generate a transcript for review.
Sign in
Chapters
No chapters available.