S11E03: A New CEO & the $6,000 bike: What's Going On At Harley-Davidson?

Highside/Lowside - A Motorcycle Podcast

Spurgeon is joined by Common Tread's Lance Oliver to take a deep dive into the financial and structural changes rocking the Harley-Davidson corporate world. From a surprise CEO change (Artie Starrs from Topgolf and Pizza Hut) to a dealer revolt and the future of the brand, we're cutting through the clickbait to deliver a rational, fact-based look at the Motor Company.

Check out more from RevZilla:

Common Tread: News, opinions, and written reviews
RevZillaTV: Bike reviews, How-To's, and product videos

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Check out more from RevZilla:

Common Tread: News, opinions, and written reviews
RevZillaTV: Bike reviews, How-To's, and product videos

2025-12-12 108 min

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