EP. 9- 99% of Marketers Are Missing These EASY Newsletter Engagement Tricks l Jay's Scoop
In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the importance of having a newsletter, even if you don't have a large following, as it helps build your skills as a writer and content creator. Jay then offers specific tactics to increase open and click rates, including sending your newsletter twice, changing the subject line and send time for the second version, making it more personal by having it come from an individual rather than a brand, and creating compelling subject lines focused on the content itself rather than meta information. Listeners can expect to learn easy ways to optimize their email newsletters for higher engagement.
Key Points:
- Start a newsletter even if your following is small - it will improve with practice and serves as a content engine
- Send your newsletter twice - first on Tuesday, then Thursday to non-openers with a new subject line like "Oops, you missed it!"
- Have the newsletter come from a person, not just your brand - open rates are 30% higher!
- Avoid boring subject lines like newsletter name, number or date - use a compelling stat or question from the content
Available Results
Generated results are saved to your library for reuse and search.
Choose Template
Pick the result you want. You can review provider and model before generating.
A concise first-pass summary for understanding the episode quickly.
Quick Summary
Output: Overview, Key takeaways, Chapter outline
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Deep Knowledge Extract
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inTechnologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Technology & AI Insights
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inRepeatable methods, frameworks, mental models, processes, and systems.
Methods & Frameworks
Output: Methods, Frameworks, Processes
Sign in, connect a provider, then generate the selected result.
Sign inA dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
Risks and Caveats
Output: Warnings, Limitations, Trade-offs
Sign in, connect a provider, then generate the selected result.
Sign inA dedicated inventory of concrete resources named in the episode.
Resources Mentioned
Output: Books, Tools and apps, Websites and research
Sign in, connect a provider, then generate the selected result.
Sign inA concise first-pass summary for understanding the episode quickly.
Quick Summary
Output: Overview, Key takeaways, Chapter outline
Sign in, connect a provider, then generate the selected result.
Sign inA detailed readable summary organized by chapter or topic.
Deep Summary
Output: Compact overview, Core narrative, Detailed walkthrough
Sign in, connect a provider, then generate the selected result.
Sign inA navigable map of subjects, topic flow, and suggested chapters.
Topic Map
Output: Main topics, Topic flow, Suggested chapters
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Deep Knowledge Extract
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inReusable atomic knowledge units extracted from the episode.
Knowledge Blocks
Output: Concept, Explanation, Why it matters
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
Health Tips
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive extraction focused on opportunities, strategy, markets, and company building.
Business Ideas
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inExplicit actions, next steps, habits, recommendations, and things to avoid.
Action Items
Output: Explicit actions, Suggested next steps, Habits
Sign in, connect a provider, then generate the selected result.
Sign inA dedicated inventory of concrete resources named in the episode.
Resources Mentioned
Output: Books, Tools and apps, Websites and research
Sign in, connect a provider, then generate the selected result.
Sign inA dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
Risks and Caveats
Output: Warnings, Limitations, Trade-offs
Sign in, connect a provider, then generate the selected result.
Sign inA concise first-pass summary for understanding the episode quickly.
Quick Summary
Output: Overview, Key takeaways, Chapter outline
Sign in, connect a provider, then generate the selected result.
Sign inA detailed readable summary organized by chapter or topic.
Deep Summary
Output: Compact overview, Core narrative, Detailed walkthrough
Sign in, connect a provider, then generate the selected result.
Sign inA navigable map of subjects, topic flow, and suggested chapters.
Topic Map
Output: Main topics, Topic flow, Suggested chapters
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Deep Knowledge Extract
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inReusable atomic knowledge units extracted from the episode.
Knowledge Blocks
Output: Concept, Explanation, Why it matters
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
Health Tips
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inA comprehensive extraction focused on opportunities, strategy, markets, and company building.
Business Ideas
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inScientific findings, mechanisms, studies, hypotheses, and the limits of the evidence discussed.
Science & Research Findings
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inTechnologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Technology & AI Insights
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inInvestment theses, assets, catalysts, valuation reasoning, time horizons, and risks.
Investing Insights
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inChronologies, actors, causes, consequences, turning points, and competing historical interpretations.
History & Events
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inPolicies, proposals, stakeholders, arguments, implementation constraints, and predicted effects.
Politics & Policy
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inCareer paths, skills, hiring signals, workplace decisions, transitions, and limitations of the advice.
Career Advice
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inBehavioral mechanisms, biases, motivation, habits, emotions, interventions, and evidence limitations.
Psychology & Behavior
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inEconomic mechanisms, incentives, indicators, market structure, forecasts, and uncertainty.
Economics & Markets
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inLeadership principles, team systems, organizational design, culture, feedback, and failure modes.
Leadership & Management
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inAudience, positioning, messaging, acquisition, retention, experiments, metrics, and failed approaches.
Marketing & Growth
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inTeaching methods, learning strategies, practice, feedback, assessment, and effectiveness evidence.
Education & Learning
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inTheses, premises, arguments, objections, values, thought experiments, and unresolved questions.
Philosophy & Ethics
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inCommunication patterns, conflict, boundaries, expectations, repair methods, and contextual limitations.
Relationships & Communication
Output: Big ideas, Methods and protocols, Resources
Sign in, connect a provider, then generate the selected result.
Sign inBooks, papers, authors, courses, and other learning resources mentioned in the episode.
Book Recommendations
Output: Books and papers, Authors, Reading themes
Sign in, connect a provider, then generate the selected result.
Sign inRepeatable methods, frameworks, mental models, processes, and systems.
Methods & Frameworks
Output: Methods, Frameworks, Processes
Sign in, connect a provider, then generate the selected result.
Sign inExplicit actions, next steps, habits, recommendations, and things to avoid.
Action Items
Output: Explicit actions, Suggested next steps, Habits
Sign in, connect a provider, then generate the selected result.
Sign inMemorable statements and important claims with attribution and source context.
Quotes and Claims
Output: Memorable statements, Important claims, Attribution and context
Sign in, connect a provider, then generate the selected result.
Sign inA dedicated inventory of concrete resources named in the episode.
Resources Mentioned
Output: Books, Tools and apps, Websites and research
Sign in, connect a provider, then generate the selected result.
Sign inA dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
Risks and Caveats
Output: Warnings, Limitations, Trade-offs
Sign in, connect a provider, then generate the selected result.
Sign in