#285: CX Innovation Without Boundaries, with Justin Anovick, Optimizely
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require solutions that allow the planning, creation, delivery, management, and testing of campaigns and content across multiple channels that deliver a great customer experience.
Today we’re going to talk about Customer Experience without boundaries. I am here at Optimizely’s Opticon 2022 Conference in San Diego, and would like to welcome Justin Anovick, Chief Product Officer at Optimizely, a leading digital experience platform used by top brands that want to manage and deliver better digital experiences for their customers.
RESOURCES:
Optimizely website: https://www.optimizely.com
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