MBA1387 The Dangers of Free + Free Ride Friday

The $100 MBA Show

“Free” can really cost you.

If you’re giving away too much, it’s not just hurting your bottom line. It’s hurting your future chances of success by building an expectation you can’t escape. It’s also creating a very unfavorable impression about your product’s true value. Far more than the actual cost of a product that’s offered for nothing, you might be losing years of potential future revenue.

Before you give anything away, you need to understand what you’re giving up.

We’re not talking about free trials or other limited marketing tactics. We’re talking about devaluing your product to the point where customers no longer believe it’s worth anything. And you’re not the only one who loses; statistically, customers rarely get the full benefit of a product they haven’t properly invested in themselves.

Before you offer anything for free, take the time to consider the long-effects. Tune in, and learn where the line is between marketing and freebie-ing your way out of business. Click Play!

EasyCourse

Meetup

WebinarNinja

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2019-11-01 12 min

Available Results

Generated results are saved to your library for reuse and search.

No generated results are available for this episode yet.

Transcript

No transcript is available for this episode yet.
Sign in to generate a transcript for review.
Sign in

Chapters

No chapters available.