MBA1619 Should You Charge For Shipping?
Did Prime ruin the whole shipping thing?
It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by absorbing excessive shipping costs.
You don’t have to be one of them!
Today, we explain why shipping should actually be a revenue generator, not an expense. WIth our intrepid host Omar’s experience in e-commerce, this episode lays out the reality of shipping costs and their effect on purchasing habits.
Spoiler alert: shipping is rarely a deal-breaker.
Learn what works best in shipping policy, and get the best deal for your business and your customers. Click Play!
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A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
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