MBA1593 Guest Teacher – Mark Toft – How to Build an Authentic Brand in an Insincere Age
When everyone’s faking not faking it…who can tell the difference?
It’s hard for any brand earn trust when cynicism rules the Internet, and consumer bullsh*t radars are set to High Alert.
But it’s not impossible.
Today’s special guest teacher, Mark Toft, built a career on finding the authentic message behind the brands he worked with. By stripping the attempts to be real away, any business can shine for what they really are.
Toft is here to describe a few things truly authentic brands do, and help you understand how to stop trying and start being…well, whatever you are.
Your customers will trust you for it. Click Play!
Authenticity: Building a Brand in an Insincere Age by Mark Toft and Jay Sunny
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