MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling
The best product doesn’t win. The product with the best story wins.
Narrative is how we learn. More importantly, it’s how we’re convinced. Stories take a lesson, person, or product past the gates of our conscious decision making and into the most impressionable parts of our minds.
Ask any great teacher which lessons work best: the ones with facts and stats, or the ones with stories.
Today, special guest teacher Graham Brown is here to explain how to find and use your business’s story. With examples from history and business, Graham proves how stories create the context for understanding that truly drives decisions on an emotional level.
A business without a story is powerless. Tune in, learn how to harness the power of storytelling, and get access to a great free resource. Click Play!
Leadership in the Exponential Era by Graham Brown
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Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
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A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
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