570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe
Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.
💡 Learn
- How to know it's time for a rebrand
- What goes into a rebranding process
- The importance of research + community involvement in a rebrand
Today's Guest
Pam Morrisroe, Chief Marketing Officer, Breakthrough T1D
Episode Highlights
- Pam’s story and journey to where she is today (4:00)
- How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)
- How Breakthrough T1D got buy-in on the rebrand (11:30)
- Tentpole moments of the rebrand (15:50)
- How key information was gathered and with stakeholders (19:20)
- Challenges and lessons learned along the way (21:35)
- How this rebrand addresses misconceptions around type 1 diabetes (24:50)
- A powerful moment of philanthropy in Pam’s life (29:40)
- Pam’s One Good Thing: You’re only new once. (34:30)
- How to connect with Pam + Breakthrough T1D (35:45)
For more information + episode details visit: weareforgood.com/episode/570.
Make the most of Monthly Giving Awareness Week 💛
During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here!
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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
More description
Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.
💡 Learn
- How to know it's time for a rebrand
- What goes into a rebranding process
- The importance of research + community involvement in a rebrand
Today's Guest
Pam Morrisroe, Chief Marketing Officer, Breakthrough T1D
Episode Highlights
- Pam’s story and journey to where she is today (4:00)
- How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)
- How Breakthrough T1D got buy-in on the rebrand (11:30)
- Tentpole moments of the rebrand (15:50)
- How key information was gathered and with stakeholders (19:20)
- Challenges and lessons learned along the way (21:35)
- How this rebrand addresses misconceptions around type 1 diabetes (24:50)
- A powerful moment of philanthropy in Pam’s life (29:40)
- Pam’s One Good Thing: You’re only new once. (34:30)
- How to connect with Pam + Breakthrough T1D (35:45)
For more information + episode details visit: weareforgood.com/episode/570.
Make the most of Monthly Giving Awareness Week 💛
During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here!
//
Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
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