Are Our Marketing Metrics Broken? An Insider Perspective
Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power social media has to attract attention from consumers and how businesses are still looking to spend their money on TV ads. We also talk about the way we are scoring our own ads and how it's historically been a situation where we are "grading our own homework"- just because a commercial runs, doesn't mean anyone saw it. This is a great episode for anyone in the marketing world, whether you're just starting out or are the CMO of your company. I hope you enjoy and let me know what you think of this episode!
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Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power social media has to attract attention from consumers and how businesses are still looking to spend their money on TV ads. We also talk about the way we are scoring our own ads and how it's historically been a situation where we are "grading our own homework"- just because a commercial runs, doesn't mean anyone saw it. This is a great episode for anyone in the marketing world, whether you're just starting out or are the CMO of your company. I hope you enjoy and let me know what you think of this episode!
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