The Art of Brand Awareness
Lauren is joined by Ian Schatzberg, founder of the creative agency General Idea, to discuss the ins and outs of fashion branding. They discuss how both big and small brands think about their identity, the role of data in branding, celebrity endorsements, the tension between accessibility and exclusivity, pricing strategies, why establishing an authentic brand matters now more than ever, and much more.
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Lauren is joined by Ian Schatzberg, founder of the creative agency General Idea, to discuss the ins and outs of fashion branding. They discuss how both big and small brands think about their identity, the role of data in branding, celebrity endorsements, the tension between accessibility and exclusivity, pricing strategies, why establishing an authentic brand matters now more than ever, and much more.
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
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