553: How to Change Minds and Organizations with Jonah Berger

How to Be Awesome at Your Job

Wharton professor Jonah Berger discusses the biggest obstacles to successful persuasion—and how to overcome them.


You'll Learn:

1) Why persuasive arguments don’t work—and what does

2) A simple technique to win over stubborn naysayers

3) How to introduce big changes with minimal resistance


About Jonah:

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.

Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.


Resources mentioned in the show:


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More description

Wharton professor Jonah Berger discusses the biggest obstacles to successful persuasion—and how to overcome them.


You'll Learn:

1) Why persuasive arguments don’t work—and what does

2) A simple technique to win over stubborn naysayers

3) How to introduce big changes with minimal resistance


About Jonah:

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.

Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.


Resources mentioned in the show:


Thank you Sponsors!

  • Pitney Bowes. Simplify your shipping while saving money. Get a free 30-day trial and 10-lb shipping scale at pb.com/AWESOME

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2020-03-12 44 min
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