207 - A Rare Breed, Jimmy Russell of Wild Turkey

Today’s guest needs no introduction. He is one the most iconic living figures in bourbon today. He’s been on episodes 77, 105, and 175. He’s even got his own personalized scooter to get him around the distillery and that is Jimmy Russell. This podcast touches on his early years and how he was selected to become the next master distiller. He talks about the changes he saw at the distillery as it exchanged hands throughout the years. Also, we get to hear the story on the birth of Rare Breed and his opinion on chill filtering vs non-chill filtering debate.

Show Notes:

• The history of JW Dant and Log Still Distillery - https://www.distillerytrail.com/blog/j-w-dant-investing-12-million-to-restart-historic-distillery-in-the-bourbon-capital-of-the-world/
• Heaven Hill 7 Year Bottled in Bond Launch - https://www.facebook.com/bourbonpursuit/posts/2640636035998401?__tn__=K-R
• Leave us a review! https://link.chtbl.com/LeaveAReview
• This week’s Above the Char with Fred Minnick talks about speaking at a Total Wine event in Atlanta.
• Does limestone water make a difference in bourbon?
• How long does it take to cook bourbon?
• Can you burn the mash?
• When did you start at the distillery?
• What roles have you had at the distillery?
• What Master Distiller trained you?
• How did he decide he wanted to train you?
• What were the early years like?
• Was there anything from prohibition that affected the distillery operations when you started?
• Will you all need to increase capacity soon?
• What was it like when you first started traveling to talk about Wild Turkey?
• What were your biggest challenges on the road?
• Were you nervous when you first went out on the road?
• Were you happy traveling and talking to the consumers?
• What was the name of the distillery before Wild Turkey?
• What was it like to distill then ship the bourbon away?
• Tell us about the other former Lawrenceburg distilleries.
• What was it like when you were out on the road? Do you think it helped grow the brand?
• Do you prefer to travel or be at the distillery?
• Tell us about Kentucky Spirit and Rare Breed.
• How often are you going through and sampling barrels?
• Do you have a favorite warehouse?
• Do you have a favorite floor?
• Why do you only have 7 floors?
• What innovations have you seen throughout your time in the bourbon industry?
• Talk about your rye mashbill.
• What do you think of non-distilling producers?
• Tell us about the inception of Rare Breed.
• Do you like the barrel char flavor?
• What do you think of chill vs. non-chill filtered?
• What kind of steak do you like?
• How much time do you spend at the visitor's center?
• What do you drive most of the time?
• Are you excited to have Bruce at the distillery?
• Did you ever want to own the distillery?
• Why do whiskey consumers get enthralled with age statements?
• Any life advice for younger generations?

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