#575: Telling authentic branded stories with Sophie Harris, GoDaddy
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time.
Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging.
To help me discuss this topic, I’d like to welcome Sophie Harris, Senior Video Producer at GoDaddy and Creative Director of GoDaddy’s “Made in America” documentary series
RESOURCES
Made in America website: https://www.godaddy.com/made-in-america
Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
More description
GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time.
Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging.
To help me discuss this topic, I’d like to welcome Sophie Harris, Senior Video Producer at GoDaddy and Creative Director of GoDaddy’s “Made in America” documentary series
RESOURCES
Made in America website: https://www.godaddy.com/made-in-america
Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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