#8: How to Start Your First Marketing Campaign
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers.
Time Stamped Show Notes:- 00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.”
-
- 01:00 – Neil’s experience copying the campaigns of other companies
- 01:20 – “Throwing spaghetti on the wall.”
-
- 01:35 – Finding what sticks
- 02:00 – Picking one tactic that has the most potential
- 02:15 – Adding tools as you see success
- 03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.”
- 04:00 – Growth for entrepreneurs
-
- 04:10 – one-on-one contact
- 04:30 – An example of this strategy
- 05:11 – “First hundred customers are all being acquired manually.”
- 05:30 – Those first customers are important
-
- 05:50 – Bad press when you’re starting out
- 06:10 – Driving traffic with blogs and ads
-
- 06:45 – Content marketing takes time
- 07:00 – Consider your cash flow
-
- 07:40 – With more money, focus on long-term strategies
- 08:00 – What channel would you avoid? – Partnerships.
-
- 08:30 – They have a low success rate.
- 09:00 – Content marketing
- 09:10 – Understand your audience first.
- 10:10 – Kissmetrics started with the wrong audience
- 11:10 – Subscribe to this podcast and leave a rating and review!
- You need to find the right marketing strategy for your specific business.
- Find out who your audience is before you establish long-term marketing plans.
- Avoid partnerships and content marketing when you are first starting out.
- Kissmetrics – Neil’s company that went through a lot of marketing strategies
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Available Results
Generated results are saved to your library for reuse and search.
Choose Template
Pick the result you want. You can review provider and model before generating.
A concise first-pass summary for understanding the episode quickly.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Repeatable methods, frameworks, mental models, processes, and systems.
A dedicated inventory of concrete resources named in the episode.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Explicit actions, next steps, habits, recommendations, and things to avoid.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.
A concise first-pass summary for understanding the episode quickly.
A detailed readable summary organized by chapter or topic.
A navigable map of subjects, topic flow, and suggested chapters.
A comprehensive, source-grounded extraction of the reusable knowledge in an episode.
Reusable atomic knowledge units extracted from the episode.
A comprehensive extraction focused on health practices, protocols, claims, and safety caveats.
A comprehensive extraction focused on opportunities, strategy, markets, and company building.
Scientific findings, mechanisms, studies, hypotheses, and the limits of the evidence discussed.
Technologies, AI models, technical methods, capabilities, limitations, and adoption implications.
Investment theses, assets, catalysts, valuation reasoning, time horizons, and risks.
Chronologies, actors, causes, consequences, turning points, and competing historical interpretations.
Policies, proposals, stakeholders, arguments, implementation constraints, and predicted effects.
Career paths, skills, hiring signals, workplace decisions, transitions, and limitations of the advice.
Behavioral mechanisms, biases, motivation, habits, emotions, interventions, and evidence limitations.
Economic mechanisms, incentives, indicators, market structure, forecasts, and uncertainty.
Leadership principles, team systems, organizational design, culture, feedback, and failure modes.
Audience, positioning, messaging, acquisition, retention, experiments, metrics, and failed approaches.
Teaching methods, learning strategies, practice, feedback, assessment, and effectiveness evidence.
Theses, premises, arguments, objections, values, thought experiments, and unresolved questions.
Communication patterns, conflict, boundaries, expectations, repair methods, and contextual limitations.
Books, papers, authors, courses, and other learning resources mentioned in the episode.
Repeatable methods, frameworks, mental models, processes, and systems.
Explicit actions, next steps, habits, recommendations, and things to avoid.
Memorable statements and important claims with attribution and source context.
A dedicated inventory of concrete resources named in the episode.
A dedicated analysis of warnings, limitations, trade-offs, weak evidence, and uncertainty.