How to Fight Negative Press | Ep. #1018
Marketing School - Digital Marketing and Online Marketing Tips
In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press.
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TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: How to Fight Negative Press
- [00:35] Negative press could be bad Google search results.
- [01:05] Neil has had a really bad write up about his company.
- [01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy.
- [02:05] Do reputation management through SEO link building.
- [02:50] Neil ignores all the bad press and feels it is all made up.
- [03:45] Neil also had bad article written about him in Wired magazine.
- [04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press.
- [05:00] If it hadn’t been for the bad press, Neil would have sold his company.
- [05:50] The current person writing bad posts about Neil is clearly fabricating elements of his story and posted anonymously.
- [06:08] That’s it for today!
- [06:15] Don’t forget to check out Single Grain for more info about our free live event in June.
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