11. The Science of Influence: How to Persuade Others And Hold Their Attention
We’re constantly bombarded with competing images, messaging, and bids for our attention. That's why as communicators, it’s increasingly important to know what engages people.
In this episode of Think Fast, Talk Smart, Matt Abrahams speaks with Stanford GSB Professor Zak Tormala about the subtle ways you can structure your speech to get people to pay attention. “It’s not really about tricking people into doing what you want,” Professor Tormala says. “It’s more about understanding the factors that actually engage people or open them up to your idea and maybe get them to see something a little bit differently.”
Connect:
- Premium Signup >>>> Think Fast Talk Smart Premium
- Email Questions & Feedback >>> hello@fastersmarter.io
- Episode Transcripts >>> Think Fast Talk Smart Website
- Newsletter Signup + English Language Learning >>> FasterSmarter.io
- Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
- Matt Abrahams >>> LinkedIn
********
Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.
Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart
Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.
More description
We’re constantly bombarded with competing images, messaging, and bids for our attention. That's why as communicators, it’s increasingly important to know what engages people.
In this episode of Think Fast, Talk Smart, Matt Abrahams speaks with Stanford GSB Professor Zak Tormala about the subtle ways you can structure your speech to get people to pay attention. “It’s not really about tricking people into doing what you want,” Professor Tormala says. “It’s more about understanding the factors that actually engage people or open them up to your idea and maybe get them to see something a little bit differently.”
Connect:
- Premium Signup >>>> Think Fast Talk Smart Premium
- Email Questions & Feedback >>> hello@fastersmarter.io
- Episode Transcripts >>> Think Fast Talk Smart Website
- Newsletter Signup + English Language Learning >>> FasterSmarter.io
- Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
- Matt Abrahams >>> LinkedIn
********
Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.
Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart
Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.
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