What’s Up THIS WEEK: New Engagement Trend for B2B and Consumer That’s Working! | Ep. 459

We are seeing a massive shift in urgency with big brands launching campaigns months earlier than usual. Jay Schwedelson explains why "preseason marketing" is surging and shares a clever "first 100" registration tactic that leverages FOMO to drive immediate action. You also get the lowdown on a new Reddit ad unit that drives leads for cheap and a heated debate about which pizza chain actually tastes like pizza.

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Best Moments:

(00:36) Why preseason marketing is becoming the dominant trend for 2026

(01:40) How major brands like Salesforce are selling events a year in advance

(02:52) The specific "first 100" phrasing that increases webinar signups by 20%

(04:09) Using the concept of control to get people to register early

(05:15) Reddit's new Reminder Ads that let you test traffic for cheap

(05:56) Pizza Hut closing 250 stores and the debate over chain pizza quality

(07:58) Why the new reality show about neighbor feuds is peak television

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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