#481: Customer journey management with Stacy Sherman, Doing CX Right
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
As the voice of the customer becomes increasingly important in driving business success, companies are recognizing the need to optimize and personalize every touchpoint along the customer journey. From initial awareness and consideration to purchase and post-purchase support, every interaction matters and can make or break a customer's loyalty and advocacy.
Today we’re going to talk about customer journey management - how to do it well, how to measure success, and how to improve it over time.
To help me discuss this topic, I’d like to welcome Stacy Sherman, Founder & Chief Customer Officer at Doing CX Right.
Resources
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Catch Stacy’s LInkedIn Learning course on Increasing Customer Loyalty by Doing Agent Experience (AX) Right here: https://bit.ly/LinkedLearnStacy
Doing CX Right website: https://www.doingcxright.com
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